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Using newsletters to attract students

August 11, 2005

As a new academic year looms on the horizon for schools in the northern hemsiphere, it's time to think of ways of attracting more students.

The Internet creates all sorts of opportunities for doing this. First create a website for your school if you haven't already done so. You will also need to make somebody responsible for maintaining it. Then create some pages that offer prospective students something useful. You can have exercises, links, even a forum for exchange of ideas.

But make your main tool a subscriber newsletter. By offering a regular newsletter with really useful material for students you can start to reach potential clients and build a relationship with them.
Of course use your newsletter to advertise your courses and services but make the bulk of it really helpful to prospective students: vocabulary, learning tips, grammar points etc.The advantage of this tactic is that it allows you to build a relationship with prospective students so that they already feel they know and trust you. When it comes to making the choice of a school, this could tip the balance in your favor.

I'm sure a lot of schools do this already so it would be really interesting to have your feedback.

Back soon,
Patricia.

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Comments

  1. Suaad J. Mansour Says:

    Patricia,

    I want to create a small private school for kids .I want your advice.

    Best regards for you

    Suaad

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